ABOUT CRE8OR
Beauty expertise.
Your point of view.
We bring beauty product development, manufacturing and AI into one conversation, helping founders and creators build brands of their own.
OUR STORY
From beauty know-how to your next idea.
CRE8OR combines AI-powered demand intelligence with the manufacturing experience of E.L. Erman, Israel's leading cosmetics manufacturer for more than 35 years. Together, we make specialist expertise accessible from the first idea through production.
THE PEOPLE BEHIND CRE8OR
Our Leadership
Experienced founders and executives driving CRE8OR's vision for creator economy beauty.
Tal Ishay
Chief Executive Officer & Founder
Tal brings more than 13 years of experience at E.L. Erman, alongside leadership roles as CEO of Thugsmarts and co-founder of Ikonchi London. He specializes in international cosmetics, marketing, sales and the systems that turn ideas into growing businesses.
David Feuerstein
Chief Business Officer & Founder
David leads business development and strategic partnerships. He brings more than 25 years of experience across consumer, digital media, sports, branding and entertainment, including as founder of the award-winning Driver Studios.
Erez Zabari
Chief Cosmetics Officer & Founder
Erez builds and oversees the manufacturing operation behind CRE8OR. As CEO of E.L. Erman, he brings more than 35 years of cosmetics production expertise and the infrastructure to deliver quality at global scale.
Or Ishay
Chief Operating Officer
Or leads operations, supply chain, workflow and business intelligence. His experience managing complex procedures keeps CRE8OR efficient, accountable and ready to scale.
Jill Rosen Campbell
Strategic Beauty Partnerships
Jill supports strategic partnerships at the intersection of beauty, technology and retail. She previously led partnerships at Ibotta, Hallmark and Sephora, helping shape growth through the Ibotta IPO in 2024.
EXPERIENCE AROUND THE TABLE
Advisors & Partners
Leaders across technology, diplomacy, entertainment and global partnerships.
Assaf Sagy
Strategy Advisor
Former Head of Global Gaming and GM Israel at TikTok, with experience at Snap and McKinsey. Advises on creator economy partnerships and platform strategy.
Jason Greenblatt
Advisor
Diplomat, attorney and international strategic advisor. Advises CRE8OR on strategic relationships and market entry across the Middle East.
Charlie Rosenzweig
Advisor, Athletic Partnerships
SVP at NBA Entertainment. Advises CRE8OR on athletic partnerships.
Dan Adler
Advisor, Agency & Talent
Entertainment and new media executive. Advises CRE8OR on agency and talent partnerships.
Kenny Hamilton
Advisor, Entertainment Partnerships
Entertainment entrepreneur and founder of CSH Management Group Inc. Advises on business and entertainment industry partnerships.
Amb. Ido Aharoni
Strategic Advisor
Diplomat, writer and lecturer on nation branding. Provides strategic support to CRE8OR.